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    Supporting 50th-Anniversary Initiatives and Expanding Social Presence

    Content Strategy & CreationAgency of Record (Social Media)Influencer PartnershipAnalytics & ValuationTalent ConsultingPR & CommunicationsSocial Impact

    The Ask

    Obsidianworks was asked to elevate Timberland’s social profiles, by pushing the brand’s edges and delivering best-in-class social content. We prioritized finding ways to appeal to all audiences while highlighting the Original Yellow Boot and giving consumers insider access on Timberland’s in house-workflow process.

    The Execution

    Obsidianworks was appointed as Timberland’s social agency of record in late 2022, with the aim of supporting their 50th-anniversary initiatives and expanding their social presence. We lead their social strategy, channel planning, creative & social copy ideation, content creation, and community management across 7 social platforms. Our notable achievements include spearheading the successful “Hip Hop Royalty” featuring the talented up-and-coming artist Lola Brooke. Developing and producing an innovative variety show called “TimbsTok” on TikTok, starring the popular influencer Cleotrapa. Lastly, we launched a social campaign featuring LA collective, No Free Coffee, in support of Timberland’s global initiative “Venture Out Together to encourage beginner hikers to get outside in their Motion 6 Hiker Boots.