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    Invesco

    Legacy Classic: Creating a Cultural Brand

    The Ask

    Build an inaugural live celebration of HBCU culture in the Mid-Atlantic region.

    The Execution

    We created the upfront strategy, creative, digital content, ancillary programs, and social impact and marketing for the event. Alongside WME Sports and on behalf of Michael B. Jordan, we brought together top partners to invest and promote the event: Invesco QQQ (title sponsor), Harris, Blitzer Sports & Entertainment, Serena Ventures, MaC Venture Capital, Thirty-Five Ventures, and Amazon Black Business Accelerator. As the Invesco QQQ LegacyClassic heads into its third year, Obsidianworks continues to steer the event as lead agency.

    The Impact

    Televised Live on TNT

    1 Billion Total Impressions

    $1M investment in a student created construction management app

    $370K Donated to Participating Schools

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